Talking to Cool People w/ Jason Frazell

Michelle Griffin - Brand Strategist, LinkedIn Expert, Former Marketing Executive, Podcast Host

June 22, 2022 Season 3 Episode 24
Talking to Cool People w/ Jason Frazell
Michelle Griffin - Brand Strategist, LinkedIn Expert, Former Marketing Executive, Podcast Host
Show Notes Transcript

Michelle and Jason talk about the power of curiosity, what it was like for Michelle to post on Linkedin for 365 days straights and what has her decide to join the ranks of those crazy people with two podcasts:)

"Enter the moment."

Michelle Griffin is a personal brand and marketing/PR strategist whose devoted her career to connecting people, growing communities and building brands.

After spending two decades in corporate, agency and professional association roles, Michelle founded the personal branding consultancy, BRANDthority which equips founders and entrepreneurs with the training and resources they need to share and profit from their talents. 

She is also an international brand strategy coach, speaker and host of the B2B personal branding podcasts, The Business of You and The LinkedIn Branding Show with listeners worldwide. 

As a life-long learner, Michelle is also a StoryBrand Certified Marketing Guide and holds numerous industry certifications. She is a frequent speaker, guest contributor and Social Audio Host on topics of personal branding, LinkedIn marketing and the power of networking.

Community is an important part of Michelle’s mission to serve others. She is the founder of The #365 Creators LinkedIn community of 1000+ global professionals and also volunteers for several nonprofit, civic and professional organizations.

Outside of work you can find Michelle enjoying the outdoors of sunny Florida with her family. She is an avid health, fitness, animal and nature evangelist, and is always on the quest to find new gluten-free/dairy-free and vegetarian offerings on her travels.

Learn more at YourBrandYourBusiness.com

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Jason Frazell:

Good afternoon, everybody. My guest on the podcast today is my friend and fellow podcast host, Michelle Griffin. Michelle is a personal brand strategist and the founder of brand authority. And Michelle, you're also the person who knows more about LinkedIn than anybody else I know. And I, I think we're going to talk about this. If I'm not mistaken, you did a LinkedIn challenge where you posted every day original content on LinkedIn, which just does not sound like fun to me. But you did it. Welcome, Michelle. Good to have you.

Michelle Griffin:

Oh, my goodness. Thank you, Jason. What an intro and yes, yeah, it is true, including being maybe crazy enough to post every single day last year and with original content, but it changed me personally and professionally. And we could talk about that.

Jason Frazell:

Yeah, I'm definitely gonna ask you about that. Because that does not sound like my idea of a good time. But I'm not a writer like you are. So here we go. It's why we are all treated differently. This is why a podcast, I want to write anything. I just want to talk to people. All right, Michelle, let's get right into it. So first up for you, what's something you nerd out about?

Michelle Griffin:

Oh my gosh, content creation in the scope of personal branding. I love to create content I love to write. And I have a podcast and now I have a second podcast that our co host that's called the LinkedIn branding show. So when you combine branding, personal branding, and LinkedIn and content creation, I geek out and nerd out and love that you can't shut me up about it. So good thing we're not talking about that. We can you're also the only other person I know who has to podcast because I also have to face it I love to talk to I nerd I love to talk I love people. I love to talk to people. So the irony is when I am on I'm working on this when I'm on LinkedIn creating content I am and being a personal brand strategist. I'm trying to be more personable I love to teach and mentor. Yeah, but it's hard for me to unpeel myself online, especially because I was in the corporate you know, professional services, insurance and legal buttoned up world for so long. So it's it's a different world than what I'm doing now. Yeah, I couldn't be happier.

Jason Frazell:

That's awesome. Michelle, and we you are located where I'm at

Michelle Griffin:

up in Pensacola, Florida, which is like almost Alabama when people say Florida that they think Orlando Miami. Fun fact that every time I scheduled zoom calls or whatever calls I'm in Central Time Zone. No one knows that about Florida. That's like a trivial pursuit question.

Jason Frazell:

I didn't know that.

Michelle Griffin:

No one knows that it handles in Central time. Well, until you get to like the Chattahoochee River, some river in the middle of the Panhandle. Yeah, it's Central Time. So fun fact, you all learn something today is stuff you needed to know, right?

Jason Frazell:

If you ever on Jeopardy or at the bar playing trivia, you could think of a shaking, part of Florida's actually in Central Time Zone. Yeah, I didn't know that. That's awesome. I love trivia. So that makes a lot of sense to me. So all right, Michelle, what's something that is inside of your comfort zone that you know, is outside of somebody else's? Oh,

Michelle Griffin:

being on camera, talking to people, I don't have any problem going from talking to someone asking questions. You know, we're in a year on a zoom call or in a group and someone's like, Hey, is anyone have questions? I'm like the nerd who wants to get out there and ask a curious question. So I'm very curious and so that that's my comfort zone, but it wasn't so much comfort zone getting out on LinkedIn and being jumping, but now that I'm doing it, it's fine. But yeah, but that's for me, but hey, I don't I don't fault anyone because it's a scary place out there. So but and just general I don't mind talking to people and asking questions. Yeah, getting to know cool people just like you do here on this podcast. Jason.

Jason Frazell:

Yeah, it's a good trait to have as a podcast or when you're playing when you're interviewing people. What you're a mom your children the same they curious did they get that from you?

Michelle Griffin:

Absolutely. My see my older daughter is yeah, she's very curious. My second one's more social. So that's a blend of me and my son I guess he's a blend of that so yeah, so I guess they do but here's the thing I always say there's no dumb questions out there always ask questions you learn so much being a curious mind and I have learned so much and met uncovered things you uncover things when you ask questions and yeah and talk to people and and you know, when I host my podcast and one of them is you know, more interview based and ones with my co host. I learned something new every time I'm sure you do too. Oh my gosh. That's interviewed so many cool people. Yeah, unintended, right.

Jason Frazell:

Oh, you know, I love podcasting. But there is definitely an element of this is very supportive for me to learn about all sorts of things as a two time podcaster I learned about every single guest I learned something from I was laughing and I didn't laugh on air, but I was smile. I think you probably saw me i Have you ever heard that there's no such thing as a dumb question. Just dumb people who ask them?

Michelle Griffin:

Oh, I hadn't heard that part of it. Yeah, maybe that's the question. Maybe something you could actually Google, you know? Yeah. But my question is more inquisitive like to someone like they I can't get on Google. Right. Yeah. Right. Just like you get on a podcast when you interview someone. So I love that. That's why podcasting is so cool. Yeah, I mean, literally instant us to having a conversation and you're learning both sides. Listeners learning. It's all good. Yeah,

Jason Frazell:

we're having a conversation. Like, we probably just have a conversation. It's up. There's a bunch of people listening to us. Exactly. Yeah, that's one of the things and like strategy and coaching work that you know, from the work you do to as you ask, the question you actually don't know the answer to is is a good coaching question. If you already know the answer, you're just driving the conversation or you've got your own agenda. So it drives me like I'd still I and I worked in sales for 20 years. So that's all you do. And say it mostly in sales, you're asking questions you already know the answer to to get to somebody to a specific outcome. And just the power of curiosity, and we have you know this, we have a six year old. So talk about curious questions. Everything is curious.

Michelle Griffin:

Oh, that can be a little weary someday, when those little kitty questions can be tried for patients. Yeah, it's obvious stuff. But it's really cool. And I know that's those times are so sweet. But no, I agree with you. Because when you get people to talk, they say it in a way that they can't see. They just free flow it. And that's what I love when I get my clients to say it. And that's why I hook up like otter AI because I'm like, we're recording this because you're not under pressure to write something you're free flowing. And most beautiful thoughts come out. And sometimes the messaging and positioning will take and using their branding, and like you just said the most brilliant thing. Bingo. There's your answer. Yeah, exactly. That's the beauty of coaching. And we both are coaches. So we both love what we do. Yeah, we a little bit of twist, a strategy coaching, some hands on consulting, I sometimes call myself a coach Sultans, because sometimes I'll put a little bit of the consultant role in it, which is a beautiful blend to help people get Yeah. Especially when

Jason Frazell:

you're somebody who has so much expertise like you do sometimes, like, why coach somebody to an answer, and you're like, but I actually know the best way to get looks on LinkedIn. Like that's more of a to me, that's more of a consulting thing. That's awesome. Yeah. All right. Yeah. Let's take a look at the flip of that question now. And I don't know this about you. I love people that I I know, sometimes I interview people I've never met before. Sometimes I interview people that I know a little bit about. I'm curious, Michelle, what's something that is outside of your comfort zone that you know is inside of somebody else's?

Michelle Griffin:

Hmm, that's a really I think it's, you know, I love consecration and talking to people, but it really I start, I say this so many times, I have a hard time showing up online unpeeling the layers of me and I kind of referenced that just recently in our you know, two minutes ago, but it's really hard for me, it's something I struggle with. And I know like when people meet me, I'm very personable and have a good energy, but I have to take off the teacher mode and just be like, Hey, this is me maybe showing up on video. I mean, I don't mind showing up on LinkedIn lives. I do that all the time. Because it's to me, it's just, I'm not thinking about it. But putting videos like getting on Tik Tok. That's hard for me. Yeah, no, and I'm working on it. Which is really ironic, because I don't mind getting up on a stage to talk Yes. And that the irony of that makes no sense. But it's something that I know some people like, Oh, that's not hard for me. So we're all different. And that's why we're here to to get help each other get out of our comfort zones. But once you get out of the comfort zone, go to that growth zone, watch out, because I've seen that firsthand for me and clients. And it's a game changer. Yeah, the cliche, yeah,

Jason Frazell:

I've had a lot of speakers on this podcast. And I think that's quite normal. Because as a speaker, if you're on virtual, or you're in a room, you're looking at all these people, when you create social content, it goes into literally a black hole, and you have no idea who's gonna see it, you actually don't know who's gonna see it, because none of us control that. It's not a real estate. It's Microsoft's real estate and bytedance is real estates owns Tiktok and matters real estate. So we throw that stuff out there, and we hope that it gets traction. At least you can be in a room speaking or on a zoom, and you can like look at people. And then also the role you. I mean, they could tell you in the chat.

Michelle Griffin:

Yeah, exactly. And I'm not so much scared anymore after getting out on LinkedIn for a year. Yeah. Generally, LinkedIn is pretty supportive, you know, as opposed to some other platforms. But that's a that's something you get comfortable with. But you're right, you read the room when you're preparing to zoom people have signed up to see you be with, you know, paid or whatever. And so, you're right, but I'm working on that. And one of those flipper rounds is that I have a good friend and she will do and she actually did this for me. It's like a beta testing show. We'll take people and have conversations like we do. We'll talk really insightfully. And then she'll clip it out. She calls them golden snippets. And she gifted me with five of those recently, and I've put one a week on LinkedIn. I'm like on my second week, and they get a lot of traction. So that's me in the moment. I'm not thinking I'm overthinking. And I guess that's my thing. I overthink everything. Let's face it. Oh, do you? Oh, my gosh, yeah. Well, to get out of

Jason Frazell:

that, I feel like I'm gonna have to chop up this podcast episode and give you some snippets, or I'm gonna be letting you down now.

Michelle Griffin:

Now I just put the pressure on you, right? Show you, you can go on LinkedIn and see him. It's really cool. No, no, I think it's a great gift. But she's going to end up doing that as a service. As an awesome podcaster. Yeah, but we can all take our content and repurpose it. And, you know, that's one thing I tell my clients. So. But basically, that's, that's what I'm doing. And that's a you know, I'm trying to work on that. I things are good, you know? Yeah.

Jason Frazell:

So, five minutes, give you five minutes. We don't need to take five minutes here. But I say, hey, Michelle, I want you to speak to all of us, your entire world. And yes, we're going to pretend that we all understand English, if you speak in English, or if you know, other language, we all we all get you. What would you speak to us on? And what would be your call to action at the end of that speech?

Michelle Griffin:

Oh, my goodness, I find myself saying this a lot. Because I struggled with it my first year of entrepreneurship, I hid behind my work. And I thought my expertise, you know, stood for by itself. And, you know, you can't rely on word of mouth and referrals. But my I'm gonna say put yourself out there. Everyone has a message, a gift, expertise, some unique point of view. And it should be out there because it's a transformation that I took me, you know, I had to literally jump off a cliff and say, I'm gonna post publicly three to 365 days, it was amazing last year. But it changed everything, it changed the game, it changed me. You know, I was well equipped, like all of us are, but we just don't know. I mean, I've worked with CEOs and lawyers, and doctors, and all very accomplished executives. And they all have that. Get out there face. So put yourself out there. However, you can small steps and don'ts. And don't, don't just stick the toes in, don't get out. So anyway, showing up in line showing up to stay a step out to stand out putting yourself out there, share your expertise, you know, to help others because you have something to give and I can go on and on translates into personal branding, but my bug on wine mission is I see too many people that are just held back, you know, not sharing their gifts with the world. And personal branding is the way and you know that to know personal branding is the way to get out there and really make that impact as a mission driven messenger as mission driven messenger as some of our friends at BBG. Say, Yeah,

Jason Frazell:

I had AJ on the podcast a couple months ago, we talked a little bit. Yeah, yeah, one of the things that I spoke at an event last night and it was around like referrals and networking and some stuff that I really enjoy, actually weird, like networking and all those things. And one of the things that I offer to the audience is Stop making up our minds for us. So what I hear in that Michelle, what you're saying is stop make with your content. If you got something to share, stop making up your Stop deciding it's not worthy. Let me decide it might not be it might not be useful for me. But I pretty darn sure it's gonna be useful for somebody.

Michelle Griffin:

The right people will find you and you know, the beauty about a platform like LinkedIn is which I'm solely on and do my work and find my clients on and help my clients get out there on is their 95% of the people on that platform. Don't even post content you know, so they're seeing you I cannot tell you how many times people planted my inbox or message me or comment i Hey, I really are on a zoom call. I really love your content, really love your content. I don't always get to, you know, comment or post or whatever like it but I really like it. So the thing about it is you're being visible to be valuable. Okay, so I always like to say visibility is not vanity, it's been valuable to help someone else and that impact is there. So even if you're out there and it takes traction, none of these big craters or anything started off you know, with all it starts with one one day one moment, one time one person and and then it snowballs and then you'll get the courage you get the courage to do it, then you get the comfort so it's not so much that's what I realize you get the courage, then you get the comfort and that leads to commitment than consistency. Because you hear that word thrown out about a lot consistency consistency. Well I love to reverse engineer it. How do you get consistent first you get the courage and then you get the comfort level. Same here I was in planning grooves in my mind. I can tell you how many weekends I'm like why did I sign up for this? Michelle? Why did you say goes to this, you know,

Jason Frazell:

everybody else is at a party and I'm like, coming up my content.

Michelle Griffin:

I know and I felt I was the door who didn't schedule it. I was just everyday showing up with a cup of coffee. What am I gonna you know, I had some ideas, of course, yeah. Anywho and then I got the commitment and the consistency, but I'll tell you now I'm doing like three to five days a week. I love it. Now. I absolutely love it. Yeah, believe it or not. So, anyway, that's how you form the basics and change the game for yourself. And your business. Yeah. And, and I advocate that now do I advocate you should post every single day on LinkedIn? Heck, no, that was just me. Making a bowl. I'm a challenge person. I'm all or nothing. So I had to. That's what got me off to

Jason Frazell:

an all or nothing. overthinker. Friendly, inquisitive person. I love it. You're getting me. We're all getting you. That's awesome. Michelle. Well, we're going to take a very brief commercial break. We'll be right back after this. Alright, Michelle, we're back. So we've learned quite a bit about you. As you can see, Michelle is quite open to great. It's a good thing to good quality. And in a podcast guest. Although I've had some people not quite so we ended up having a good cool conversation. So come as you are those listening who want to come on Come as you are. Now Michelle, what else do you want us to know about you?

Michelle Griffin:

Oh, that's always a loaded question. Is it? Now I'm just getting, you know, when people asked you that you could go off on any tangent? No, I really am just here to, you know, help people I what I really love doing in my work is help people really nailing their niche and their positioning and their messaging because you've got to get all that out there to really just, you know, feel comfortable and clarify. But other than that, I mean, what else do we have? What, what else? What's the fill in the blank here, Jason that most people ask because you can go on any tangent here.

Jason Frazell:

This is not good. This would not be good coaching. If I gave you an answer here, Michelle, I'm going to challenge you to come with something. What else do you want us to know about you?

Michelle Griffin:

Oh, my goodness. Okay. So Michelle's lives in Florida. She happily married three kids. standard stuff. I love LinkedIn. I love helping people get out on stand out on line. And you know, when their clients track their clients and make impact, because I'm not just about clients, we're here for a reason. We have an overall reason. And then that trickles in everything else. And you know, I've been I've been, you know, don't be stuck. How about this, here's the life advice. So for my please roll. I worked in the same job grew it from the ground up kind of went up and then I had hit the ceiling. And for five years, I kid you not I wanted to leave my job. And it wasn't a really a financial thing. It was just a Michelle thing. I hidden. Before I got out there, I thought that I needed credentials, certifications, and all these courses. And I went off in this rabbit hole that I didn't need. I mean, I was well equipped, had a master's in PR and had great corporate agency and all this other experience and I just was freezing behind that and fearful. So I want to encourage you if you have this inkling to do something big, whatever that might be. Don't waste time doing it. Don't hide behind this or that. I promise you have everything you need. And I'll tell you the connect the dots moment here for me. I finally sort of started putting myself out there like I got the bug bitten like July 2015. I can there's a whole convoluted story. I knew the exact day and everything. Anyway, so about two years later, I was still binging on everything. And I started to put myself out here speaking and stuff. And anyway so one day I spoke at this conference of this like mini little conference for IT tech people and they said, hey, just can you speak on stem? You know, whatever. Well, I didn't know anything about STEM or science, technology, engineering, math, I'm a Communications PR whatever person so you know, steam is the new Ackerman they added arts to it. So communications and art. So I wrote this presentation and delivered it, how to own your message, how to step out to stand out in your industry, and that underwrote the seven part framework or seven steps in this in this presentation. And these were like really introverted cybersecurity IT people and they all came up to me and then it was really well received. And like right after that, it just dawned on me, Michelle, you have been binging on the world and doing all this endless stuff. You just deliver, wrote and delivered in a matter of days, this presentation, this framework and it was just like, da you have everything you need. You need to get out there. You need to follow that step that you just told everyone and just do it. And it was just a lightbulb moment when I saw how I just on a dime did this and all these people loved it. And so six weeks later, I finally got the gumption to resign from my job or give them the exit letter shocked everyone because I'd been there Wherever. And well, long stories, they may, they may me, they offered me a little bit an incentive to stay six more months to, you know, train the next team. So, July or January 20/31 2020, I left my job. And I cannot tell you the freedom of that moment and also the bittersweet moment because I had finally done it. But then five years, you know, much time five years is. So that's why I'm here to give people that clarity, the positioning the messaging, and the, you know, momentum and empowerment because I never want someone who's sitting on the sidelines to pursue their dreams, and feel hidden and held back and like they didn't have it so that I armed them with all the tools they need. Because here's the thing, you know this because you've seen it, all those courses and certifications are tremendous, but they're very tactical in nature. There's no one if I would have found someone like me what I did now, boy, I would have been on fire, I would have been so much farther along, but we can't live in regret, or worry, our struggle is our story. So that's a little bit about my deeper backstory. You know, I just told you earlier, I'm trying to unpeel the layers, and

Jason Frazell:

then we're creating breakthroughs and breakthroughs live on the podcast. Michelle, thank you. Yeah, for sharing that.

Michelle Griffin:

Absolutely. But anyway, so that's my thing. That's why I never that's my motto. Put yourself out there, whatever it is you want to do. Yeah, you have everything you need. It's awesome. There's my deeper story, Jason.

Jason Frazell:

All right, I think we're gonna, we're gonna swap out the format. And I've got a bunch of really vulnerable questions for now, we're not going to do that we could. And next time you're back on.

Michelle Griffin:

I will let's face to do this reminds

Jason Frazell:

me before we get to the next part that I'm a little scared and excited about what you know, is coming, you're gonna ask me something or maybe a couple of things. I do facilitation work at this community. And it's a group of high level executives, vulnerabilities, not what I'd say is the lien. And we had them it was their first time meeting and they were doing breakout rooms. And one of our questions was, what's a dream of yours? It's still unfulfilled. Part two. What are you going to do about it? People got very confront. Really? Yeah. Yeah. What's the dream of yours is still unfulfilled? What are you going to do about it? And I don't know the answer. Because they weren't break. I wasn't in the breakouts with them. It was zoom. But the feedback was that that was a very confronting question. So if everybody listening, what's a dream of yours is still unfulfilled? Hmm. What are you going to do about it? And the answer might be nothing. But own that answer that you're not doing anything about it. Okay. And that's it. There's nothing wrong with that. Nothing wrong. So I'm not asking you about that. You reminded me when you're talking about just getting out?

Michelle Griffin:

Oh, okay. Yeah, I know what mine would be on that. So.

Jason Frazell:

Well, now this is my time. I'm gonna give you the host rights here. podcast host this with the most. So Michelle, what do you want to ask me that? I'll answer for all of you listening. cluding you?

Michelle Griffin:

Yeah. Okay. So you and I had this conversation, you know, for these awesome listeners. You were on my podcast was couple months ago. That was a really well received episode. Well,

Jason Frazell:

I can imagine a guest was unbelievable.

Michelle Griffin:

Exactly. either live or pre live, or after we started talking about some of those personality questions and discs and all that. Yeah. So do you put that much stake into a lot of these personality tests? Or which one's your favorite or which one is the most telling? I want to know?

Jason Frazell:

Yeah, so I'll tell you the ones. I'll tell you the ones that I know that I know enough about to be dating. I know, I know a lot about a couple. I know quite a bit about one, and then I know medium. So I'm a certified disc and Clifton Strengths, coach there. Those are two different things. I know a lot about both of those. I know quite a bit about Myers Briggs Personality Type, because I really like it. And then I know a little bit about Enneagram, because I've taken it, I've read it, and I had somebody walked me through it a couple times. I don't have a favorite, they all serve different purposes. I will tell you that I put a lot of stake in Clifton Strengths and I'm biased. And I put a lot of stake in it because I use it with my clients and it makes a difference. Because when you look at your strengths, and for those who haven't taken it, you can take it online. It's $50 Hit me up if you want to have a session around it. It it tells you what your top 10 strengths are in the context of the way that Clifton Don Clifton that's why they call it Clifton Strengths used to be called Strengths Finder. been taken 27 million times it's very popular 28 million times now. When you can put a name to your strengths, suppose like Oh, I really liked people. I would assert that inside of that one of your top 10 Is something And around that, like woo or communication or something like that. What and this is this goes to the work I do with clients when we use Clifton Strengths is, how does this apply to your job? Or how does this apply to whatever you're up to. And a lot of times, what you find out is people are like leaning, they have to lean into things that that are not their strengths, which creates dissatisfaction, energy, drain earnout, if you are really leaning into your strengths, and I'm talking about the context and Clifton Strengths, you are going to be having a lot of fun. I'm a good example of that. Because like if you if I shared my 10, top 10 strengths here, I can directly point at how everything I do in my business has some of those things. And then I can directly point to the things that I don't like doing in my business, paperwork, finance stuff, and be like, Yep, there's the things, but the things I actually spend time money and doing and things like podcasting fills me up. And it's like, that's the idea. It's a, it's actually a list of what I look at. It's a list of what gives you energy and what drains your energy. That's what it is. So I believe in these assessments, and I don't believe they're the truth. They're a picture of when you a moment in time when you took it. Some of these don't shift, much like any Graham doesn't really go into shift disk can shift in the context of the work you are supposed to do. And they're kind of self fulfilling, in a way. Because most people take them if you take them in a corporate context, you're taking them in the context of well, what do I get paid to do? So of course, you're going to answer in like, what did I do this morning, that's going to apply here. Myers Briggs, I really like as a way to name the, like our personality traits. So I'm an I'm an ENFJ. All the way II slight and slight F, middle J. It's just a good place to anchor when you're talking about like, oh, that person is always on time or that person is never on time. That person is so flexible. How they get to be so flexible. Oh, that person is an overthinker you're probably a TI is my guess. Are you a TI? Yeah. ENFP ENFP. Yeah, that makes that makes a ton of sense. So as a way to do it, but again, it's a place to look and the thing with assessments. We're humans, we have abilities to flex into different things and do different things. And most of us can do that. The assessments are what you gravitate towards, what fills you up, what gives you energy, how you're built. And that's it. So I use them as a benchmark and as an objective place to name things. I don't use them as like, well, you're this so you're this is how you are? Because the truth is, that's not most people work.

Michelle Griffin:

No, I absolutely am resonating with this in so many levels. And I think you and I are so much alike. Because you know, I love podcasting. You're having my LinkedIn community, which is like 1000 people, and I'm in there, you know, real quick, once a day, and someone's like, why do you do this? Don't take your time. I'm like, No, this is fun. It's easy. Exactly. Yeah, it's, it's fun. I love it. We're very much alike. But I wanted to get your tape because that's exactly how when I do my high level coaching with my eight week program, I asked them to do these personality tests. And I don't say this is the end all be all. It's just like a little baseline. And I love that. And I want to say from a personal standpoint, I 100% agree with that. Because when I took one of the strings, there's actually a like a high five, high five test. I think it's a version of the Strength Finders

Jason Frazell:

to rip off of its Clifton Strengths is a licensed product. So it's kind of a it's a rip off. It's not a rip off, but it's like it's actually not I don't know that it's authorized and might be authorized, but it doesn't matter.

Michelle Griffin:

It was just for fun. Maybe I just need to do the official one for sure. I need to check you out with that. But anyway, yes, yes. But mine the rip off one told me my number one was like a coach. So it was

Jason Frazell:

oh, that's a different that's sorry. That's just to clarify for everybody. That's a that's a career assessment. I do know that one high five it's more career assessment. It's not Clifton not a rip off. It's I know what it is now. Yeah.

Michelle Griffin:

Okay. It's just a fun little way to see what but I need to do the official one but I want to tell you that lit me up because my first year and a half of my consultancy, other than when I was working with your brand builders doing coaching on my own side, I was doing implementation work and I realized that is not me I love coaching and I love strategy. So of fall of last year, you know, six, seven months ago I switched 100% to coaching and I have never been happier so I'm glad we're bringing this up to teach everyone or not teach but you know illustrate a lesson that if you're not 100% lit up and what you're doing and my you know, assumption here is don't be held back you know but in your thing is find what lights you up, you know test or whatever because you're going to be happier like you and I both spoke a week ago. We love our jobs. Yeah, love what it does not feel like work and we're paid And we have opportunities. And, you know, and I can grow in this in that direction. And it's just, it's fun. Yeah.

Jason Frazell:

Yeah. I just I want to do say it's not fun all the time.

Michelle Griffin:

No, no all the time, but I'm overall overall. Great. Oh, absolutely. And just encourage anybody perfect.

Jason Frazell:

I'd encourage anybody listening if that if that's not what you're feeling. Get some help with it. Like, you know, there's Yes, paid help there's talk to a friend like, don't you know, it's not were you suffering alone? Other than maybe your husband for five years? Were you talking to anybody else about it?

Michelle Griffin:

Yeah, exactly. I didn't really have anyone to talk to, you know, I, you know, and even

Jason Frazell:

probably got tired. I was, like, be able to do something about it. Like,

Michelle Griffin:

I know, he's like, Well, just he told me two years before he's like, well just leave your job. And I'm like, but I gotta figure it out. I was like, in this mode. I gotta figure it out. Thinking about went down. Yeah. So anyway, but I just never want anyone to feel suppress like that and do the job. And so your this question for you just really brought into the fold these these personality tests I really enjoyed, because I know you were certified and a few and I really loved hearing that. So yeah, thank you for that. Yeah, you're

Jason Frazell:

very welcome. Nice question. And not too scary. That was a pretty that was a genuinely curious question. Without being yes, no vulnerability for me just get to talk about personality assessments. Thanks, Michelle. Absolutely. Alright. Michelle, what's, what's the thing you're most proud of?

Michelle Griffin:

I'm finally jumping out after five years, just really proud of building my business and being able to flex as you say, I love the word flex. Now, instead of pivot, we're a little tired of pivot here in this world, but to take myself seriously and enough to say, if you don't like this, you're not you don't have to be stuck doing it. So I'm proud of listening to myself and encouraging myself. And I mean that in the utmost, non narcissistic way so that I can be of better service to help people. And, you know, there were some scary things that did in the first two years, and I doing them and I'm continuing to doing them. And my next thing, which I haven't done to answer that question, you didn't ask me. Which I didn't, you didn't, you weren't supposed to ask me. But I'm gonna interject. What I what I want to do is write a book and I'm actually co writing a book right now based on and then I'm going to write a book on my seven steps. But my co host and I, the LinkedIn branding show, we're writing a book called The link to how to brand yourself on LinkedIn, personal company pages. Yeah, so we've already done all the chapters. So we're gonna have that out later in the year putting that out publicly. And she's already written a book on company pages, she's, you know, LinkedIn expert in that area. And so we're gonna be able to help a lot of people there. And then I'm gonna write a book on my seven steps, and then do digital, a few digital courses. But once you have your knowledge, expertise, it's well positioned in there for the person, that audience you're there to serve. The sky is the limit on how you can grow, you know, and monetize and, and just make an impact. Because I think you and I are very much aligned in that area, as well.

Jason Frazell:

Yeah, for sure. That's cool. We're gonna, as we start to wrap up, we're gonna, I'm gonna ask you a couple more questions about book and some other things. But before we do that, I got a vulnerable question for you. Yeah. Oh, no, like the Whisper out. Once I'm Michelle, what's something that you're afraid might actually be true about you?

Michelle Griffin:

That's, I'm hard. It's hard for me to be vulnerable. That's why we're doing. I feel like I'm in a coaching session. publicly.

Jason Frazell:

I'll send you the invoice later. How about that? As long

Michelle Griffin:

as you fix the problem, or helped me fix a problem I that I can't get? I have too many ideas and not enough action. Okay. I don't want that to be true. Because I am an i creative. I'm a curious person. I have tons of ideas sketched out. And sometimes I get scared of myself, because I'm like, Are you going to take action on this? Because then the procrastination, or the over I'm sorry, the over perfectionist comes in the over analyzer. So I'm a little bit of a mixed bag. So that's what I'm scared of that I can't take action on these amazing ideas. Yeah, do it fast enough. So that's what I'm scared of. But I did have some breakthrough moments with some little bit of coaching for some other things lately. So I'm primed and ready because I'll tell you what, if you're out there, if you're an entrepreneur or whatever, as long as you get that niche and that zone of genius that you know, and then you can help people with. I'm just like, a whole different person than when I started my business two and a half years two over two years ago. Yeah. So. So that's, that's what I would say. And I'm fighting that and beating that. I think right now. That's awesome. Check back with me later in the year.

Jason Frazell:

Check back with the next week or like out. I'm not beating it this week. While you actually answered the second part of this question, which is what do you do to compensate for it? Sounds like perfectionism overthinking. I would be He shocked if what your answer doesn't resonate with so many people listening. That's a very common cycle for creatives is like man and that is a that can be a be a tough combination coach people like this where they're like wildly creative idea generators vision coupled with the perfectionism that perfectionism that comes in. And what ends up happening is again, you make up your mind for it, you make up everybody else's mind about what's good.

Michelle Griffin:

Exactly, which is yeah, that's the opposite of what I teach. And I had to I had to, like, throw stuff out there last year and just get the heck out, like, get out of here. Michelle, get three or 65 days in a row. Yeah, no, I am all or nothing until I like it.

Jason Frazell:

You're like, you're like I'm either. I haven't posted on LinkedIn for three months. So I'm going to do it every day for a year. I know. And I know you posted a few times.

Michelle Griffin:

But that's one like It's like deciding to run a three Iron Man. When you don't even you came a walk around the block. The only person

Jason Frazell:

I've ever met, who made it a point to post on LinkedIn like Christmas Day or Thanksgiving. Or Christmas, while the family is all gonna be back from college. But before we say hi to them. I'm making a LinkedIn

Michelle Griffin:

post. I know I cannot tell you on December 31. How happy my

Jason Frazell:

calendar year yeah, like July, January, calendar year, January

Michelle Griffin:

31. To December 31. How much

Jason Frazell:

of a break did you take after you did the 365?

Michelle Griffin:

I did like I went down to the minimum I did like three days and the most was five. So I didn't do seven days. I need my weekends back for sure. I'm a big you know, I get I'm really intense on what I do. Yes, I create and I talk to people and it's draining. So I need that weekend to to reset. Yeah, focus. Yeah.

Jason Frazell:

Alright, Michelle, let's talk for a minute about podcasting and your company. And then I've got a, I always like to extract free value from my guests as payback for being on my show. So I've got a, I'm gonna get some LinkedIn knowledge out to you for myself selfishly and also for the audience. So first of all, let's talk about your podcast. What are they called? I know you've got one that's been out for quite a while you have is the second one out now or are you? Yeah, it's out. Yep. So talk to us about the podcast.

Michelle Griffin:

Okay, yeah. First one podcast. So the first one actually started as a LinkedIn live show. And then it morphed into the business of you podcasts. And it helps subject matter experts really build a personal brand, with a focus on building your business. So I've interviewed subject matter experts, and we're about to launch the 50th episode. Yeah, so and you were one of them. Yeah. And about eight episodes ago, I think, yeah, I haven't something like that was really well received. So if you guys are listening, listen to it and hear Jason's back backside of your story. And everything was really good. The second one was the link is the LinkedIn branding show it launched a couple of weeks ago, we have five or six episodes up comes out weekly. And it's just us two or Michelle squared. It's Michelle J. Raman, who's my company page expert friend in Sydney, Australia, and Michelle B, Griffin, and Florida. And we just bring the personal branding and the company branding side to help. It's actually geared to women to for women, you know, by women, for women to help them stand up and rise up on LinkedIn. And it's very well received and we love just chatting. And so if you need help on LinkedIn, those two and it my podcast actually has a lot of LinkedIn episodes as well. Because I really dive deep in that area as well.

Jason Frazell:

Excellent. And brand authority. Talk to us about brand authority.

Michelle Griffin:

Yeah, so it started the first year as you know, my consultancy, I was a story brand certified guy that, you know, current I guess you still always are, but I was current that year, and I did a lot of storebrand work if you're very familiar with Don Miller and all that tremendous community tremendous amount. Love the framework. I mean, I've started following him in like 2016 Yeah, so it was a natural fit, but I just didn't it wasn't a fit for me as far as the implementation work and the you know, so morphed into by the end of 2020. I morphed into personal branding. And then you know, one of the side businesses how we met working as a brand builders group in Nashville, which is phenomenal group of people. And and then I also went to LinkedIn personal branding is huge need huge needs. So I've been working with that. And I was doing some consulting, I had a mini agency model for a couple months tested that but that I really leaned into coaching at the beginning of the fall, because that's just my zone of genius. And I have an eight week coaching program and then a smaller LinkedIn coaching program. So that's what I do. And you know, I have a small little team that helps me in the background and with the podcasts and all that stuff, but I'm going to be Doing some group cohorts and a digital course later now that I've gotten some clarity, yeah. So that it's growing and it's doing well. And the hardest thing is when you love what you do is to manage the time. Yeah, right. You got to eat

Jason Frazell:

things. Exam more.

Michelle Griffin:

I waited so long, right? So it's like, I, I love it. And so I've got to manage it. So I've got to manage it. My husband's like, Hey, are you coming down? Like set me up here in my office? And yeah, yeah, so that's the hardest thing. But you know, but I'm saying it's not all perfect, either. Let me just make that clear

Jason Frazell:

entrepreneur have a perfect business. Know,

Michelle Griffin:

there's ups and downs like everybody, but just when I'm getting that weird, and today's on day, I just have to go out and talk to someone that's kind of like my medicine. So yeah, thank goodness. Right? Yeah. So anyway, one of the things I am going to try to do, I'm going to rebrand my podcasts a little bit and have more solo shows, because highly recommend if you're a podcaster, if that's your you know, have some of your own expertise come out. And I call and I bring that with my clients like interview GRUs, because you will meet amazing people, but we want to hear from you as well. Yeah. So that's some tidbit, I'd like to share that.

Jason Frazell:

All right, I'm going to extract some value from you here. All of us here. Like, we know that our LinkedIn is what it could be. Where do you what would you say people should go and do now? Their LinkedIn, pull up their browser? They open it? What's the first thing you'd have them look at? To do that they can do right now?

Michelle Griffin:

Yeah, quick. Yeah. Quick, actionable tip. Yeah. Make sure your headline speaks to who you are, who you help, and like how your position now. Because that headline is what follows you everywhere and people connect with you, you comment, they see you in the feed. One tip is like it the first 50 characters, you want to make sure that I always say, you know, like in journalism, people say don't bury the lead, don't bury the highlight point on your headline, because I see and I help clients do this, too. I'm like, Oh, my goodness, whatever you just said toward the end of this headline, let's move it up so that people in that nano section nanosecond can see what you do. And that is going to help start a conversation. Or if you're the right person for them, maybe they'll pull down your profile and look at your content and all that or connect with you or follow you. One little tool that I you can do is go to word counter dotnet and punch in your little headline and see how many words or characters it is. That's actually a great tool. If you have to do numbers instead of you know, it's word count or dotnet. And so just take a look. Am I just saying I'm VP of blah, blah, blah? Or do I have a benefit statement? Am I saying what I am for who I am at least because some people just have vice president? Am I? Well, that could be anywhere anywhere, right? So we want to make sure we know who you are and who you're for and who you help. So love that. Take a take a peek at that. And that's one actionable takeaway right

Jason Frazell:

there. I love it. Yeah, definitely follow Michelle on LinkedIn. She's there sometimes. Yeah. A lot, Michelle

Michelle Griffin:

and other community to get on LinkedIn. Yeah, that's if you're just getting your legs on LinkedIn. That's where I help newbies and just getting started. Tips every day and sort of, you know, lots of value training. Yeah.

Jason Frazell:

Alright, Michelle, last thing for us tradition on the show. Words of wisdom, these words of wisdom should fit on a post a note, or a very small graphic on LinkedIn. I used to say Instagram, but for you, I'm gonna go to LinkedIn, something small, short and sweet. What do you got for us?

Michelle Griffin:

Okay, I've already said a lot of my things, but I'm gonna say something overall, enter the moment. And the moment, enter the moment. These moments matter. Okay, these moments, we're all so busy. We're all so busy on social media, doing our job doing everything. When you're freaking out, or having a moment or just nothing's going your way. Just stop and go into the moment and just either be very grateful of what's happening now. Like, here I am, you know, or just pay attention because I promise you, you will come back to center. I'm not some woowoo person. But I used to say live in the moment that was my same for 10 years. But now it's into the moment because I can't even live in the moment until I enter it. So when you get that moment where you just stop and just pay attention to the present. It will bring you to center and I know I do yoga. I'm not a yogi, but it that's one of the words they use. And I will tell you, it will help you stay focused and be grateful. And that's all we need right now to just help us live in the moment to get through the moment. Yeah.

Jason Frazell:

Love that. Michelle, beautiful. Thank you so much for being on glad we made this happen. Can't wait to have you back on in a couple weeks and talk about whether or not you're in flow and like it was so good two weeks ago. Now I'm just confused again. Part of the process.

Michelle Griffin:

The overthinking will get me but no, thank you so much, Jason. I know we talked about this for so long. We could talk forever. Yes,

Jason Frazell:

this is we will. We'll have you back again. Thank you so much, Michelle. Everything you just mentioned to everybody listening will be in the show notes as well. Please check out Michelle connect with her and give her some likes and hearts and insight and curious now the LinkedIn stuff. And desk thank you so much. Best wishes to you in the family. Talk soon. Thank you